Ericsson seglar i Volvo Ocean Race 2005 (eng)

Källa: www.ericsson.seEricsson Press Releases

Ericsson to participate in the Volvo Ocean Race 2005 Challenge

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Date: Monday, April 25 2005

Ericsson announced today its entry in the Volvo Ocean Race 2005

Challenge. Ericsson, the world's leading telecommunications supplier,

will be on the starting line on November 5, 2005 taking part in the

most challenging and competitive ocean sailing race.

The Volvo Ocean Race gives Ericsson an unrivalled opportunity to

reach its customers around the world, as well as showcasing how its

solutions can help them develop relationships with enterprises and

consumers. The yacht will be the only Swedish entry in the line up.

Ericsson is committed to realizing its vision of an all-communicating

world. The Volvo Ocean Race allows Ericsson to bring this commitment

to life with a team that more than any other will use technology to

take the experience of the race to the global audience. Through

Ericsson technology people will be able to track the race 24 hours,

seven days a week, experience what the crew is going through and

participate through the use of mobile and internet technology.

"The Volvo Ocean Race gives us a strong platform to grow our

business," said Bert Nordberg, Executive Vice President, Sales and

Marketing, Ericsson. "It is an opportunity to reach a global

audience and demonstrate our expertise and ability to deliver

telecommunications solutions to our customers."

This race is about speed, complex technology, fierce competition and

extreme conditions. This mirrors the complexity of our global

business. Our core values at Ericsson are professionalism, respect

and perseverance, three qualities at the heart of a successful ocean

racing team.

Ericsson will, together with Semcon as design and development

partner, form the "Ericsson Racing Team". The campaign will be

supported by Atlant Ocean Racing, which has a proven track record of

success in the Volvo Ocean Race. The team's yacht is currently under

construction at the world-renowned British shipwrights Green Marine

in Lymington, UK, under the supervision of Jason Carrington. The

launch is planned to June 2005.

"With Ericsson we have a truly successful formula," said Richard

Brisius, project leader and founder of Atlant Ocean Racing. "They

bring experience and understanding of how to drive complex projects

with operational excellence in all aspects and we will have a crew

and shore team who are all experts in their field. We have no doubt

that the Ericsson Racing Team will be a real contender in this year's

race."

"These are the most extreme mono hulls to ever race around the

world," said Hans Johansson, CEO of Semcon. We are proud and happy

that Ericsson will use our knowledge to create a winning yacht."

The Volvo Ocean Race has taken place every four years since its

conception in 1973. In November 2005, at Galicia, Spain seven boats

will line up on the starting line. They will compete over the next

eight months, cover 31,000 nautical miles of the globe's most

treacherous seas over nine legs and visiting ten ports around the

world. www.volvooceanrace.org

To get continuous updates on Ericsson's participation in the Volvo

Ocean Race please visit: www.ericssonracingteam.com

Ericsson is shaping the future of Mobile and Broadband Internet

communications through its continuous technology leadership.

Providing innovative solutions in more than 140 countries, Ericsson

is helping to create the most powerful communication companies in the

world.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Media

Ola Rembe, Media Relations

Communications

Phone: +46 8 719 9727; +46 8 719 6992

E-mail: press.relations@ericsson.com

Investors

Susanne Andersson, Investor Relations,

Phone: +46 8 719 4631

E-mail: investor.relations@ericsson.com